If you’re following the District 2 race in Miami, you’ve likely seen incumbent Commissioner Sabina Covo‘s ads on TV.
This week, Downtown Neighbors Alliance President James Torres, who has a much smaller warchest and can’t afford a lot of network time, posted his first video web ad, a fast-paced 30-second spot that calls for new blood at City Hall and calls out the current state of dysfunction.
“Miami, the time for change is now. We face scandals, corruption and a government that won’t listen to its residents,” Torres says in the spot, which Ladra found on what used to be Twitter.
“But to change City Hall, we need to change the way we vote. I’ve been at the forefront of our community, always leading the charge for change. And I’m here to ask you, will you stand with me and make that change?”
Read related: Miami Commissioner Sabina Covo disappoints, faces seven challengers
One of eight candidates for the D2 seat, Torres has been representing the residents of the downtown with the DNA for years. He most recently led the opposition to the controversial billboards ordinance which would have allowed up to 45 LED bright lit signs in downtown Miami.
At last week’s meeting, Torres showed up with about 2,000 signatures against the ordinance, which was finally voted down after so many deferrals.
The other candidates are:
- Eddy Leal, former general counsel for Mayor Francis Suarez
- Damian Pardo, preservationist and LGBTQ activist
- Christi Reeves Tasker, a home decor and fashion jewelry designer who lives in Brickell and has also called out the corruption at public meetings.
- Alicia Susan Kossick, owner of the Polished Coconut in the Grove
- Gabriela Ariana Chirinos, who is banking on her newcomer status
- Michael Castro, who ran for Miami-Dade Commission in District 7 in 2016, getting 28% of the vote against Xavier Suarez
Torres is likely one of the top contenders in this contest. He has been active on social media, using a graphic of a milkshake to represent “shaking things up” at City Hall.