Did you hear the one about the group of Cuban-American businessmen who went to Havana and had such a good time, they came back and bought a page in the Miami Herald to
tell the rest of us how wonderful everything is on the Communist-run island?
It’s not a joke.
The 10 signers to the open letter describe themselves as exiles and children of exiles and, on page 13A in my Sunday paper, they wax on and on and on about how President Obama’s “new policy of engagement” — which reached its first anniversary last week — is a shift whose time has come and that has already benefited the Cuban people.
There are Cuban entrepreneurs starting their own software companies. There are farmers selling their goods to Cubans at market rates and mothers with restaurants. There’s a beauty salon cooperative
“allowed to grow unabated to more than 100 partners,” and a textile factory where former government workers work weekends filling orders and now earn three times their former government salary.
Key word: Allowed. They actually wrote that as something to celebrate.
What they didn’t say was that the average Cuban government salary in Cuba — which is still the main employer by far — is between $20 and $30 a month. What they didn’t say was that they were celebrating these people making $90 a month.
“We saw progress beyond what we could have imagined,” they penned in this open letter.
But maybe that’s only because they never went before. Their imaginations were stuck because they couldn’t make a buck.
What they didn’t say was that many of these businesses have been existing — albeit illegally — decades before the negotiations with the U.S. to re-establish relations began. I had my hair cut and done at a beauty salon cooperative in 1993, paying
the hairdresser directly, using the salon off hours. My father-in-law owned a video rental store he ran out of his government-issued apartment until he came here in 2006. The lady down the street sewed underwear and bras.
Cubans have always had the entrepreneurial spirit. It was illegal. But they had it and businesses thrived. My father–in-law had more than 600 movies at one point. The difference is these outlaw businesses made the government irrelevant. And that made business relations with U.S. companies near to impossible.
What these 10 business people are celebrating is that now the government is involved. It is “adopting positions of change” — which provides them with opportunities to invest.

What these business people do not say is that there is no change when it comes to freedom of speech or freedom of association or free elections. People are still jailed and beaten for what they think and say. Everybody says that famous line of Obama’s, that nobody expected transformation overnight. But, at least “in the first six months of Mr. Obama’s normalization of relations with the Communist regime, most indicators of human rights on the island have moved in the wrong direction.”
That’s from a Washington Post editorial in July.
A report delivered to the InterAmerican Press Association in October, ten months after what some Cuban activists call the U.S.’s surrender to Cuban apartheid, said that freedom of the press in Cuba was still an issue.
“In Cuba, despite the reestablishment of relations between the Cuban and U.S. governments, little progress has been made in freedom of expression, freedom of association and freedom of the press, and two journalists remain behind bars. The methods of repression include censorship of critical websites, inspection of emails, suspension of mobile phone service and physical and verbal attacks on activists and independent journalists.”
But there are 55 new WiFi hotspots! The businessmen wrote about those in the open letter and you can almost hear their bated breath. Such excitement!
Nevermind that these WiFi spots aren’t for everybody. Not all 12 million or so Cubans have access. The 10 businessmen don’t address that.
They don’t address the repression that activists
say have increased since the olive branch was extended from Washington. They don’t address the more than 3,000 political jailings, which include 641 in May — a full five months after normalization began. They don’t address the 20 or more dissident “detainees” who needed medical attention from their beatings. They don’t address the systematic detention of the Ladies in White as they march peacefully to demand the release of their brothers, husbands, fathers, held for political reasons. They don’t address the Cuban government thugs that attacked Miami exile activists when Cuba was invited for the first time to the Summit of the Americas in Panama. They don’t address the thousands of Cubans who have fled the island since the U.S. started talking to the Castros again, including 6,000 people stuck in Costa Rica.
These people — Cubans who live in Cuba, by the way, and don’t just travel there as business tourists on a sunny government-controlled itinerary — don’t seem to have the same opinion or hope about the changes taking place as these 10 men.
Or maybe those are the “myths we hear in our community [that] suggest economic reforms taking place in Cuba are only cosmetic, merely new window dressing on an old approach,” as they wrote in the open letter.
These 10 businessmen who went to Cuba and suddenly know so much more than the rest of us are:
- Ralph Patino, President and COO of Patino & Associates law firm
- Ariel Pereda, chairman of Engage Cuba Council, a longtime facilitator of trade with Cuba

- Joe Arriola, chairman of the Jackson Public Health Trust Board of Trustees
- Manny Medina, founding and managing partner of Medina Capital
- Enrique Sosa, board member of a chemical manufacturing company that works with food and beverage producers and who also has long been an anti-embargo activist
- David Hernandez, CEO of Liberty Power
- Juan G. Espinosa, CEO of The Espinosa Group Inc. (business development and construction)
- John McIntire, chairman of Cuba Emprende Foundation, which, before the December approach, assured Cuban officials that they were only looking to incubate small businesses in line with the government’s stated economic policy.
- And Miguel “Mike” Fernandez, CEO of MBF Healthcare and Carlos Gutierrez, former Secretary of Commerce and co-chair of the Albright Stonebridge Group, who paid for the ad.
What do these people have in common? That they all look out for the bottom line. And that’s what they are doing with this letter, too. You can tell because it is all about business and entrepreneurship. As if nothing else matters.
I agree that an increase in business freedom is a good
thing. But there is a problem when Cubans on the island are not on a level playing field and only “good little communists” get to play the new relations game and dissident journalists or activists or people with independent thought and a big mouth about human rights abuses need not apply. This is not okay. And Mike Fernandez & Co. ought to say so. They ought to say that these alleged economic reforms should be for everyone — and should come with other liberties that consumers around the world enjoy.
But maybe that wouldn’t be in the best interest of their business. You see? In the Castro’s Cuba, which the island still very much is, you have to play by their rules to get anything. I can’t help but wonder if this open letter to their fellow Cuban-Americans was a suggestion of their Cuban government handlers. You know? Officials or spies who make sure the businessmen see only what the government wants them to see.
Not that they needed to hand out rose-colored glasses. These businessmen went to Cuba with their own goggles — tinted green. And that is why their pricy open letter doesn’t mention political prisoners, human rights or democracy. Their bottom line is the bottom line.
Now that the government is involved in making businesses legal, only now can they cash in on it. If my father-in-law were still in Havana, maybe he could get a micro loan from one of these guys.
These businessmen can’t wait to get some of those Cuban dollars, which Cubans on the island still get mostly from Cuban-Americans in Miami.
Yes, Cubans still operate in dollars, not pesos. That’s not a change. I paid my hairdresser in dollars in 1993, but it was illegal then. I guess we can celebrate the fact that the Cuban regime was forced to make the dollar legal.
Except that otherwise they would have run out of space in their jails for political dissidents.
And they would not have had anybody left around to call entrepreneurs.

[…] Read related story: Another open letter to Cuban Americans — sans business interests […]
All these clowns that signed this letter have no idea about the real situation in Cuba.
They are all lining up so when Cuba really becomes fully free from the CASTRATED BROTHERS THEY CAN PILLAGE THE CUBAN PEOPLE.
Here’s news for your idiots: Its not going to happen, the Cuban people are too much indoctrinated by the Castro’s regime to allow
Yankee Cubans to control them.
It blows my mind how stupid these idiots really are.
For me it’s been 55 years of hearing the grievances of my fellow Cuban exiles. My list of grievances is probably much longer than most because it involves spilled blood. But, enough of talking about grievances because they are not the same as talking about solutions.
We tried to dethrone Fidel: the Bay of Pigs, the guerrillas that we sent to Cuba, our brothers that worked for the CIA, Brothers to the Rescue and the biggest one: The Cuban Embargo.
We worked so hard and gave so much money to “improve” and enforce the Embargo. We thought that it would “do the trick”. But we were and are so wrong.
Ironically we, the Cuban Exiles are responsible that the Castros are still in power. We gave them that political gift: The Embargo.
You ask why?
Because 1. It is the scapegoat that the Castros use to justify any and all of their political and economic failures, 2. It is the cry that they are being attacked by the Cuban Exiles and that any Cuban that doesn’t follow the party line is a traitor, 3. It has isolated the Cuban people from those that could most influence them economically and politically, the Americans.
So the next time that you vote for Ileana, Carlos or Mario know that you are voting for Fidel and Raul Castro.
A very well written article! If we didn’t know the letter signers we could have thought they were so naive that they really believed what the Cuban government wanted them to believe. They are savy and well seasoned professional business men, so that couldn’t be an explanation. Then, what could it be? I guess the answer will be clear and evident when their business expertise is put to “good” use helping new businesses in Cuba , free, of course!
Mike Fernandez’s 10 minutes of fame are SOOOO over!
Well done Xavier.- I should add as example of the many other economic woes, that in 1960, at the on set of the current Dictators CUBA had 6 million heads of cattle vs 6 million inhabitants with very low migration now with near 12 million people they have 1 million heads of cattle and near 2 million Cubans abroad.
That said what other visitors to Cuba ? well in 2014 by coincidence the three known richest so called Cubans also visited the island as a beach head for business. The owner of the Related Group,
the Sugar Baron(Clinton’s friend) and another tycoon, all billionaires. We got what we deserve
Obama and Raul. I will vote for the crazy Trump.
[…] Elaine de Valle in Political Cortadito: […]
You make excellent points.
And businessmen beware: The economic output figures being bandied about by the Cuban government are so exaggerated as to be totally useless.
The key to the farcical figures is the replacement of traditional GDP per capita with “PPP,” which means “purchasing power parity” and is supposed to compensate, in the case of state-run economies, for the goods and services provided by the government, as opposed to the private sector.
In PPP, the Cuban per capita output is stated to be about 5 times higher, at $5000/capita than the real GDP/capita, which is not much higher than $1,000.
Note that if we were to believe the inflated PPP figure, the country would have a GDP of over $60 billion. But note that if it were true, the percentage of that GDP that workers receive in salaries, at $20-$30/month (or $240-$360/year)would be somewhere around 5% to 7% of the gross national output.
Isn’t that a nice example of a “worker’s paradise”?
Contrast that to pre-Castro Cuba, when the workers’ share of the national income was, at 60%, the third highest in the world, behind England and the U.S.
Xavier Suarez
These ten business people deserve a metal for willing to expose themselves to the backlash that will result from the Miami-style limited free speech we have here. Bravo!
Sometimes Cubans make me laugh. They get nostalgic for the days before Fidel Castro, for the regime of Batista, but neglect to tell their children and grandchildren that he was a murderous thug and a dictator, who overthrew a legitimately elected leader. He was a lot more like the bearded fellow that replaced him than any older Cuban would ever admit. The upper class loved Batista because, for the most part, he left them alone and let them make money. And so long as Fulgencio and his minions got their cut, nobody got hurt. (Okay, the poor and the powerless got hurt. But who cared about them?)
So the revolution happened. And as it happened the people of Cuba no longer had a dictator with his right boot on their throats. This new one had his left boot on their throats. The upper class, the bankers, the lawyers, the businessmen, all departed to Miami. They didn’t stay and fight. (Think of what it would have been like if Jefferson, Washington, Madison, and Adams all set sail for France at the dawn of the revolution.) In Cuba, those who stayed behind didn’t fight. And those who spoke the loudest about fighting, left. They shouted across the Florida Straits from the safety of Calle Ocho. Like Dick Cheney with his five draft deferments, they had better things to do than fight and die for freedom. They had businesses to start. They had families to raise and children to educate and feed. And later when success found them, they had mistresses to seduce and possibly even more children to educate and feed. For a time, the war against Fidel was fought on the streets of Miami, often with protests and violence, sometimes with car bombs and acts of terror. It was Miami Cuban versus Miami Cuban, not freedom fighers versus Castro. Now, the older generation is dying out. Cuban radio is dead and voices that decried Castro and his dictatorship have passed out beyond stars 40 light years from Earth.
The youngest generation, who are now the grandchildren and great grandchildren of those who left Cuba, are fully assimilated into American society. They think and speak in English, although some have hung onto a limited Spanish vocabulary.They look at Cuba with the same eyes as fifth and six generation Irish-Americans. Cuba is a place where their abuelas and abuelos came from, but not a place they’d ever like to live. For them, there is no return. Cuba will never be home.
The Cuba of the Bautista regime is gone and it is never coming back. Cubans should realize that no one is going to come in and force regime change on Cuba by force. It is not going to happen. And the Communist regime will eventually either adapt into a capitalist economic/dictatorship model like in China, or it will be tossed aside, like it was in Russia. In either case, it will take time. Lenin and Stalin and Mao had to die before a new way of viewing the world could begin to take hold. There are too many men and women of ambition in Cuba who have waited too long for the Castro brothers to die so they could try to manuever themselves into power. Figure another 25 to 40 years.
But if change is going to come to Cuba sooner, it will have to come from within. Perhaps it will come through peaceful means, but more likely through the spilling of blood. But it won’t come from businessmen who can afford to take out full page ads in a newspaper that few people read any more or the writings of even the most well-meaning blogger.
I dont know who you are but you have many misconceptions in your letter.
A few: Mayority of Cubans did not love Batista.
Cuban americans have educated their children about Cuba.
I didnt finish reading it becaus eyou are totally ignorant of the Cuba situation.w