South Florida Miami Heat fans watching the game tonight won’t just see another tight fight between the best in basketball.
They’ll also get to see the first TV commercial aired by Miami-Dade Mayor Carlos Gimenez in his re-election campaign.
Talk about maximizing your time with a captive audience. We’ll find out how much of his campaign dough it cost him early next month when the next reporting deadline (for contributions and expenses through June 30) comes.
The 30-second spot, which you can preview here (it already had 20 views on YouTube by 4:45 p.m.), has all the dramatic flair of an action movie trailer. The music builds up to a crescendo as a deep voice-over rolls out how Gimenez has governed so far, since winning the recall-fueled election run-off against former Hialeah Mayor Julio Robaina last November.
“On the first day in office, he cut his own salary in half,” pum, pum, pummmmm.
“Fifteen days later, he submitted a budget lowering your taxes and cutting government spending by a billion dollars,” pum, pum, pummmmm.
“Ninety days in, he put forth the largest reduction in the size of government ever proposed in Miami-Dade County,” pum, para pummmmm.
“All this in less than a year. Carlos Gimenez. Keeping promises. Moving Forward.”
The ad ends with the tagline “Let’s finish what we started,” which reminds Ladra of the George W. Bush campaign slogan, “Don’t swap horses in midstream,” which was also apparently used by Abraham Lincoln.
What the ad does not mention is how close Gimenez came to firing almost 120 county cops before they made last minute health care concessions (though that might play well with voters). Nor is there a photo of the hundreds of cars discovered stockpiled at a county-owned parking garage earlier this year. Marketers also declined to use a graphic of the five deputy mayors he hired at huge salaries.
But it’s early. Those things could be (read: will likely be the focus) in the commercials that Commission Chairman Joe Martinez puts out.
Maybe in Game 5?
Carlos Gimenez ad tries to score at tonight’s Heat game added by Ladra on
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