A Coral Gables runoff between Claudia Miro and Tom Wells would be nice

The commission race in Coral Gables Group 3 could — an open seat after Commissioner Kirk Menendez moved to the mayor’s race — offer voters a great choice between two good potential leaders who have proven their commitment to the City Beautiful.

But that’s only after attorney Richard Lara, the mayor’s handpicked candidate who hasn’t voted in the Gables since 1999, loses the first round and the others, Freebee transit lobbyist Claudia Miro and attorney Thomas “Tom” Wells make the runoff.

This is clearly the best case scenario for Gables residents, who would not make a bad choice either way.

Lara isn’t really interested in the job. He hasn’t voted in the Gables in 25 years, and misleads people about his longtime residency and activism. He doesn’t have either. And maybe he should stick to his real job as general counsel at Spanish Broadcasting System, though records show he’s not a star there either, even though his business acumen, ahem, is part of his campaign schtick.

Since becoming employed by SBS in 2016, the stock price has plummeted, going from $3.62 per share that year, through an all time low of 13 cents per share earlier this month before going back up where it is currently trading at $.30 per share. Meanwhile, Lara’s compensation for 2018 and 2019 was $580,594 and $589,742, respectively. We don’t know what he made after that because SBS stopped being an SEC reporting company in 2020, three years after it was suspended from trading on NASDAQ in 2017, less than six months after Lara came on board.

No, Lara doesn’t really want to do this. Mayor Vince Lago wants him to do this. Lago needs him to do this.

Lago threw Lara into the race last year when he was trying to unseat Commissioner Menendez and regain his majority rule. Lara is a Seguro Que Yes vote for the mayor. Menendez later switched to the mayoral race to challenge Lago and bring back real transparency and civility to City Hall. That’s when Wells, the commissioner’s appointment to the city’s charter review committee, decided to run. Miro, who ran in a crowded race for an open seat in 2021 against current Vice Mayor Rhonda Anderson, threw her hat in a bit later.

If Lago were to win next week, or in a runoff two weeks later, he would still need Lara to get his majority. Neither of the other two are likely to be controlled by him.

Wells has been a vocal critic of the mayor’s policies and proposals, most notably Lago’s advocacy last year to cut the tax rate by a tiny bit, which would really benefit developers and owners of the large projects, and his efforts to move the city election to a November date, which he says would result in a fat ballot with the Gables issues and candidates at the end, increased campaign cost to compete with federal, state and county elections and voter fatigue.

“The increased November election campaign cost for a candidate prevents self-funded campaigns to ensure that you are hearing the candidate’s message rather than the message of $1,000 campaign donors,” Wells says on his website. But he also supports a referendum to allow voters to decide.

And Miro is certainly not going to be super friendly. She was on the city’s planning and zoning committee, until Anderson, who appointed her, removed her for “lack of attendance.” Coincidentally, it was after Lago blasted Miro in a series of text messages for voting against his interests in the naming of a new committee member so he could stack the board. So, while there’s a whisper campaign that Lago is hedging his bets with silent support to Miro, or that she herself is a plantidate, that seems far fetched.

She swears she is independent and not aligned with any of the commissioners on the dais. She told Political Cortadito that she hopes that independence from either camp sets her apart.

There are definitely two slates. The very intentional slate of Lago, Anderson and Lara, and the defacto slate, through endorsements and associations, of Menendez, architect Felix Pardo against Anderson, and Tom Wells in this race. Miro says she’s nobody’s darling, but she did get the endorsement from the Miami Herald, which said the candidate “demonstrated a grasp of the big picture but also displayed granular knowledge of the city’s issues.”

In addition to the city’s P&Z board, Miro has also served on the Miami Herald Community Advisory and the Miami-Dade County Interfaith Board. She also boasts a strong background in public policy and communications, a master’s degree in public administration and her experience working with other cities and lobbying in Tallahassee.

“I’m actually doing the job,” Miro told Political Cortadito. “I’m the only one of the candidates who can draw upon work experience and education from the dais.”

Miro, who is officially vice president of business development at Freebee, an on-demand micro transit service, has the same baggage as she did four years ago, namely that she once worked with former Miami Commissioner Marc Sarnoff. But this time, she has a secret weapon of sorts: Her campaign manager is Tania Cruz Gimenez, a relentless workaholic who also ran in that same 2021 race and last year helped newly-elected Miami-Dade Sheriff Rosie Cordero-Stutz win that historic race.

Wells is the wild card. Let’s just face it. It’s a name thing. Both Miro and Lara end in vowels and that still resonates in the Gables, especially “Old Gables,” which tends to be a large voting chunk. Wells does have the support of the active Coral Gables Neighborhood Association — which helped elect Commissioners Melissa Castro and Ariel Fernandez in 2023 — and also the Coral Gables Democratic Club, which has done canvassing for him in North Gables.

But Wells has pointed out that he is not their guaranteed vote, either. He has spoken at city commission meetings against issues that the two and Menendez, as a majority voting bloc, have supported. One good example is the hiring of the new city manager, in which Wells wanted to have a search and a selection committee. He was also against paying former City Manager Peter Iglesias $105,000 in severance and believes he should have been fired for cause. And Wells is against “wasting” $2.6 million on Lago’s proposed mobility hub.

He’s been to the city commission 14 times in the last 18 months and has advocated for Birdie’s Bistro, Fritz and Frantz and more pickleball courts.

He is also self-funding his campaign, paying for signs, events and a postcard as needed, out of pocket. As of March 25, Wells had spent about $16,500 of his own money, according to the campaign finance reports filed with the city. Wells says that ensures that he is not beholden to anybody. Miro says it puts Wells on par with Lara, who is not self funding but has a fat $129,280 in his campaign account since March of last year. Almost half of Lara’s 269 individual contributors are from outside Coral Gables and many of his donors — lobbyists and development interests — mirror Lago’s.

“Both my opponents have mansions on Coral Way,” Miro told Ladra. “It makes it seem as if in order to run for office in this town, you have to be rich and have $20,000 in disposable income. The hardest part of running for office is doing the fundraising and seeing who is willing to stand behind you.”

Miro has raised more than $35,000 just since January for her campaign bank account, but a whopping 49 of the 62 individual contributions come from outside the Gables. Those people can stand behind her, but they can’t vote for her. And voters won’t know how much she raised in her political action committee, Your Voice, Your Gables, until after the election.

Also among her contributors, Sarnoff and attorney Mason Pertnoy, who has represented both Lago and Miami Commissioner Joe Carollo.

Wells says he is self funding because he is committed to the city. “I care about this because it’s my money,” Wells told Political Cortadito.

He also says that Miro has a conflict of interest in that city has a contract with Freebee for its services.

None of the employee unions have endorsed anybody in this race, but they are all pretty much ABL — Anybody But Lara. Because even they know it would be good for everyone if the election were really just between Wells and Miro.

Claudia Miro, Coral Gables election, Richard Lara, Tom Wells

A Coral Gables runoff between Claudia Miro and Tom Wells would be nice added by Ladra on March 31, 2025
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