Sure, sure, there are six candidates in the Florida Senate District 40 race for the seat vacated by Frank Artiles, who resigned abruptly in April after he was caugh making racist and sexist comments to and about colleagues. But really, most if not all of
the attention is going to be on the four familiar faces in two mano a mano matches.
Ladra loves that a fellow NPA is running in the general, which may be the start of a trend (more on that later), and we really dig the nickname he got from his rugby mates. Who wouldn’t want to be represented by a Senator He-Man? And we will find out more about him in due time. Let’s concentrate on the primaries for now because this is a crazy short election cycle and there are ony five days before absentee ballots drop.
Perennial candidate Annette Taddeo, who is leading the polls and may finally win an election — even if its just a primary — and Ana Rivas Logan, a former Miami-Dade School 
Board member and state rep who has been elected in parts of the district before, and is arguably a better candidate for the general, are competing head to head for the Democrat Party nomination. Thanks to the self-propelled dishonorable discharge from the race by State Rep. Daisy Baez — who apparently didn’t even live in the district she represents now until she was caught and forced to move from her house to an apartment. Steve Smith, whose name was already a liability before he was disqualified (or withdrew) because he was a Republican six months ago, never had a chance.
On the Republican side, former State Rep. Jose Felix “Pepi” Diaz, the alleged GOP favorite, a 
legislator lobbyist and a real mama’s boy, will be up against a new and improved former Sen. Alex Diaz de la Portilla, dean of the 305 political bad boys. These two are already stealing the show. Even though Lorenzo Palomares (what happened to Starbuck?) has remained relatively relevant as Trump’s Hispanic Miami spokesman and a Spanish-language TV commentator on national politics after he lost in a congressional primary that overlaps with the district, it’s going to be hard to keep up with these two, who will have all the money and all the attention.
Because these short election cycles are ruled by one thing and one thing only: name recognition. Did we mention that absentee ballots drop next week? Candidates have precious little time to get an actual message out. As school ends. And summer begins. Naturally, the familiar faces will have a bigger advantage then ever in this race.
On the red side: Name ID vs campaign cash, old vs new
Of course, name recognition can be bought. And that is surely what Diaz is going to try to do. He’s 
got $825,653 squirreled away in his Rebuild Florida political action committee. That includes $84,000 collected over 10 days in May and that includes $25,000 from the insurance industry and $5,000 from AirBnB, which is facing statewide and local regulations. That was even before he raised another $278,400 in his first month as a candidate. So Pepi Diaz — who’s gotten a little help with some press conferences about condo reform — has a million bucks to build his name ID and has already started with mailers introducing him as a family man and proven legislator. Meanwhile, DLP reported loaning himself $50,000 — which I guess is easy for a guy who doesn’t pay his mortgage (see Herald story about foreclosure on his home). But did he really? Or did he just say he loaned himself something — candidates don’t actually have to provide bank deposit slips — because he only raised $22,000 from donors? So, he may actually have less than a tenth of what his opponent has. Unless he has a PAC we don’t know about.
Diaz certainly has at least two PACs. He told Ladra he won’t use his PAC to hit DLP, but on Thursday our 
mailbox got this comparison piece — paid for by his own Rebuild Florida — with side by side photos that shows Alex like an angry, grainy, sepia-toned mafia kingpin and Pepi like some fresh, pink-faced Harvard kid with an American flag. The piece states that DLP raised business taxes by 300% and reduced state funds to local governments. Earlier this month, Pepi Diaz or buddies — maybe Artiles, who has been promoting him like crazy on Facebook — hit DLP with some PAC called Making a Better Tomorrow, which called Alex a career politician and closet liberal raising taxes and killing jobs. But Diaz did admit that he farmed certain stuff out to David “Disgustin'” Custin. And Ladra guesses that Custin has been busy lately with this summer bonus.
That’s three mail pieces in this house from Pepi Diaz vs. none from DLP.
Read related story: Senate 40 GOP race gets ugly fast with attack on Alex DLP
Pepi can also count on the PACs of State Rep. Jose Oliva and his fellow flying monkeys, who are secretly supporting him. Very secretly, of course. Because they don’t want to piss Dean DLP off — por si las moscas and he wins. They are not taking him for granted. As well they shouldn’t. Voters in this district have been represented by the DLPs for decades — Alex as a State Rep., big brother Miguel Diaz de la Portilla as a county commissioner and baby bro Renier Diaz de la Portilla as a Miami-Dade School Board member. 
They are used to seeing that name and checking it off on the ballot starting with Miguel’s commission win in 1993.
That’s probably why Alex did so well in both of the polls we know about where he has a comfy double digit lead on Diaz, who told Ladra he did not poll before qualifying but would poll soon. Of course, he’s got to work on his name id first so he can pump those numbers up for donors. But trust me, both he and the GOP establishment are looking at the current poll numbers with fear. In his internal poll, done by the often questioned Dario Moreno, Diaz de la Portilla got 51 percent positive name recognition compared to Diaz’s 26 percent. And in a two-way race, DLP beats Pepi 43-15. Ladra has been told by three Republican sources that DLP leads quite comfortably with double digits in a GOP poll as well. But they don’t seem to want to talk about it too much. It’s all very hush hush.
It’s also probably the real reason why DLP skipped the debate Monday hosted by the Women’s Republican Club Federated. He told the organizers he had a conflicting prior engagement but Ladra thinks that he had nothing to gain and everything to lose from going to a debate when he is so up in the polls. Why bother?
His focus has been on direct and personal voter contact. 
Ladra doesn’t know if we’ve ever seen him work so hard. He’s walking almost every day. I don’t think Alex has walked in more than 15 years. We have proof from all the photos he’s posting of voters offering him cafecitos and batidos de mamey. Because he’s also on social media — al fin. Or at least he’s got someone doing it for him. He even hit me up on Instagram. Instagram! And he is posting photos of himself with voters regularly. This, while Pepi “Selfie King” Diaz has not posted very many.
“I find it awkward to ask,” Diaz told Ladra, adding that he once asked a young voter who was more social media saavy, and the voter declined. He has taken more selfies with his canvassing team.
Of course, Diaz de la Portilla may be working so hard because he knows he has to win this one. If he doesn’t, this would be his second loss since leaving office in 2010, after he was beat by Jose Javier Rodriguez in a state House race in 2014. But it would be the fifth loss for the brand. Renier lost his 2012 state rep race and a 2014 judicial race against a party girl nobody and Miguel lost his senate re-election last year (against Rodriguez, who has become the family nemesis). They can’t afford another defeat. Is he feeling the pressure?
Quite the opposite, he told Ladra. “I’m the most relaxed I’ve ever been. The reception has been incredible,” he said. “It’s a blessing when you go house to house in neighborhoods you haven’t been to in 15 years and they recognize you.”
He knocked on the door of a 105-year-old voter who lives with her 81-year-old daughter in Westchester. Both women remembered voting for him in 1994 when he ran against incumbent Carlos Manrique for state House and beat him with a three to one margin. They made him tostones.
“I have no pressure whatsoever. People here know me and they know the difference between someone who is part of their community, someone who has the people’s back, and someone who is a Tallahasee creation,” Diaz de la Portilla said.
The walking may also be a wide pre-emptive strike because Diaz de la Portilla knows more nasty mail is coming. Once voters see mail pieces on DLP’s ethics complaint and his nasty divorce — which shouldn’t be campaign material but always raises her ugly head — the tostones and mamey shakes may disappear. Or they may not. These are the same people that elected Alex despite some driver’s license issues brought up by Manrique in ’94.
But Pepi Diaz can also get hit with mailers that
depict him as Artiles’ BFF and roommate, who never condemned what he said and must have known something about the Hooters girl and the Playboy bunny on the former senator’s campaign payroll. Here they are in a selfie from the Trump inaugural. Diaz is also a lobbyist whose clients include Bell Helicopters and Miami Beckham United, which could be seeking state taxpayer subsidies for its planned Overtown soccer stadium.
Again, the difference is that DLP has much less to spend on getting this information out. Which brings us back to why he is walking so much. It’s free.
Diaz said that he would soon be polling and even Ladra is confident that his numbers will be better (they won’t go down) than the existing polls show. I mean, they have to be. The Republican in this house has gotten three mailers and his signs are everywhere. But it’s a high climb. Will the numbers be better enough?
Because his assertion that DLP’s support is wide and not deep is wrong. I know DLP fans. It’s like a cult. And Alex has the charisma of a cult leader while Pepi Diaz has the charisma of a mailman.
So it doesn’t matter how much blood money Pepi collects and how many signs he puts up, Alex still has the advantage.
On the blue side, one-time allies become rivals
Ladra does not expect the Democrat primary to be as ugly (or as interesting). Not just because the two candidates are 
ladies and not because they just aren’t as good at the negative stuff and not because there’s just really not much of it. Sure, Rivas Logan can be hit on the turncoat thing, cast as a onetime Republican with awards from conservative groups. But Taddeo can’t really do that while she boasts the endorsement and support of former Gov. Charlie “King Turncoat” Crist, who she ran in 2016 with as LG and who is among the multiple hosts at a fundraiser earlier this month. And yes, Taddeo can still be painted as a carpet bagger, especially since she is renting in the district.
But that’s not going to happen. Because the real reason this won’t get as ugly (or as interesting) as the GOP primary is that these two eran amiguitas the other day. Like five minutes ago. Nobody would believe a sudden death match.
“I plan on just making it a race about the issues and ideas,” Rivas Logan said. 
“I don’t have any animosity toward her. She can do her thing and I will do mine. She is not my enemy.”
Not that she isn’t a little peeved. Rivas Logan said she had already told Taddeo she was going to run for the seat in 2018. When Artiles was under fire to resign, she again said she would run — only maybe sooner. “She never mentioned to me that she was insterested in this seat,” Rivas Logan said, adding that she found out when she read it in the paper.
Taddeo may seem stronger. A Democratic poll shows she leads by 33 to 14 but that was with Baez in the race taking 10. She might only be leading 33 to 24, which closes the gap to a single digit lead. And there is still 43 percent undecided.
She is decidedly raising more money, however. Taddeo has already collected, $45,559. More than a third of that came on June 8, the same day a big group of the county’s most prominent Dems hosted her at the Biltmore. The list includes Crist as well as former Miami Mayor Maurice Ferre, former Hialeah Mayor Raul Martinez, Miami-Dade Commissioners Jean Monestime and Daniella Levine-Cava, Miami Beach Commissioners Joy Malakoff and Micky Steinberg, South Miami Mayor Philip Stoddard, Pinecrest Councilman James McDonald and former Pinecrest Mayor Cindy Lerner. Then there are people like Joe Arriola and attorney Benedict Kuehne, who represents former Miami Lakes mayor Michael Pizzi, so we know his judgement is not the best ever, and Chris Korge, whose son ran for that seat last year and lost — to Rivas Logan, half asleep and with two cents on his dollar.
Rivas Logan is not the best fundraiser. She has only raised $10,425 — not a quarter of her opponent’s total. But she 
apparently can stretch a dollar further. Remember, she beat Andrew Korge in the threeway primary last year for the same seat — with $12,000 against close to a million. And that was without campaigning. Rivas Logan, who has represented small parts of the area first as a school board member and then as a state rep — even though, yes, she was Republican. But that can be a selling point in the general — suspended campaigning because she did not want to get dragged into a dirty fight against Andrew Korge, who was already on the attack (she has spectacularly thin skin for an elected). And she still beat him (Dwight Bullard beat her, however, and went on to lose the general to Artiles).
Taddeo also spent close to a million dollars against Joe Garcia in the 2016 congressional primary. And he beat her .
So Rivas Logan is pretty relaxed even though she has less cash. Neither of them have spent much. I see no signs for either in the district and the Dem in this household has not gotten one mailer.
“I don’t like asking people for money and that’s not my strength. My strength is my connection with voters in my district. I ran against a guy who had a million dollars. And I defeated him with $15,000,” Rivas Logan said. And even though it was a telephone conversation, Ladra could hear the smile on her face when she said she had no hard feelings against the Democrats supporting Taddeo.
“I hope that they support me in the general.”
Senate 40 race is a fight for a foursome of familiar faces added by Ladra on
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