Raquel Regalado’s drops 1st mailer — a family holiday hello

• Tweet
• Sumo

• Tweet

Coming this week to some mailboxes near you: A holiday greeting from Miami-Dade School Board Member Raquel Regalado.

But you can bet that it won’t be sent to just the voters in her school district as this becomes the first 2016 mayoral mailer in Regalado’s bid to unseat incumbent Miami-Dade Mayor Carlos Gimenez.

Sure, there have been radio spots hailing Gimenez and door hangers left by the his walkers at homes in Little Havana, of all places. But the first mailer to drop lands in mailboxes this week, courtesy of Regalado.

And she didn’t sit her kids and herself in front of a Christmas tree. She didn’t put reindeer antlers and elf ears on their heads. Santa is nowhere in sight. Instead, Raquelita and her kids — Sebastian, 10, and Isabela, 12 — dressed in casual business attire and matching ties and stood before some of the murals found on the streets of Wynwood.

It’s got an artsy, modern feel and Regalado told Ladra that she wanted the mailer — a version of which will be published in an ad in Community Newspapers — to show, in fact, how different she is from the establishment and the current mayor.

“The ad and mailer reflects the style of my campaign which will be nontraditional. My disdain for ‘the same old same old,'” she told Ladra. “‘The way things are always done’ does not just apply to campaign materials but is at the very core of why I’m running for Mayor. I believe that the mayor of Miami-Dade County should represent and respond to our vibrant community and that is what we will be communicating from now till August 30, 2016.”

And while there are festively-wrapped gifts used as props in the photo collage and a “Happy Holidays” line in green and red font, the real message — paid for through her Serving Miamians PAC — is about how she represents change and a new direction in county government.

“Are you excited about 2016 Miami-Dade County,” it asks in a headline.

“This holiday season our family is more excited than ever because 2016 will chart the course for generations to come. We can feel the energy all around our great and diverse community as residents of Miami-Dade look forward to a change. This new year change is coming. And today our family wishes your family happy holidays and a New Year filled with hope, love, joy and prosperity.”

And, don’t forget, change.

  Carlos Gimenez, Miami-Dade Mayor 2016, Raquel Regalado